Банкеръ Weekly

Briefs

M-TEL AND GLOBUL SPEND HEAVILY ON ADS

NOKIA WAS THE MOST ADVERTISED TRADE MARK IN 2002The first Bulgarian mobile telephone operator M-Tel increased its budget for advertising by some 70% in 2002 as compared to the previous year, investing BGN20,009,000 in press and TV ad campaigns, up from BGN12,453,000 in 2001.The figures of its...
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