Банкеръ Weekly



The management of the Bulgarian Hotelier Restaurateur Association (BARA) presented the Balkan Alliance of Hotelier Associations, set up on September 17 in Ohrid. Apart from Bulgaria its other members are Macedonia, Serbia and Montenegro, Bosnia and Herzegovina, Albania and Romania. Turkey, Greece and Croatia will join, too. Blagoi Ragin, Chairman of BARA, was appointed President of the new organization which will start official activities as of January 1, 2006.The main aim of the alliance is the work out a general advertising strategy for presenting tourism in the region, emphasizing on its historic development. According to Mr. Ragin, the new structure will be also working for setting common and acceptable prices of the tourist product and standardization of services. That would facilitate the functioning of tour operators and would justify clients' expectations.

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