Банкеръ Weekly

Briefs

ADVERTISING OF CREDIT AND DEBIT CARDS IN THE PRESS UP 215-FOLD

Budgets for advertising of Bulgarian banks increased almost twice during 2001, a survey of the agency for market and social research Marketing. Media. Analyses, showed. The agency found that from January 1 till mid-December, 2001, bank institutions spent BGL3,967,984 on TV commercials and ads in...
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