ADS EXPO 2002 TO BE ATTENDED BY 140 COMPANIES
The Deputy Premier and Minister of Economy Nikolay Vassilev will open the 12th edition of the national exhibition ADS EXPO 2002, to be held at NDK in Sofia from October 14 to 18. In that way we'll declare that advertising is a benevolent mediator of the economy, NDK's Executive Director Hristo Drumev said. One hundred and forty advertising agencies, publishing houses and media, have expressed their willingness to attend the event. Most of them are traditional participants, Vihra Ognyanova from Prim Design specified. A seminar titled Integrated Marketing Communications will be organized within the exhibition's framework, Assoc. Prof. Hristo Kaftandjiev from the Sofia University St. Kliment Ohridsky said. Eleven prizes will be awarded at ADS EXPO 2002 - a first prize and one for each section - creative, advertising, public relations, direct marketing, graphic design, overall advertising campaign, archigraphics, multimedia, and original product.